The environmental and health hazards of plastic water bottles have many people now using glass and metal alternatives. Despite these hazards, little has been done to address the plastic home water filters in the refrigerators of millions of North Americans.
Home water filters have changed so minimally in past decades it’s hard to imagine how they could be innovative. However a new company is changing the water world, and has launched a product that could re-define how water will be filtered in homes across North America and the world.
The Soma team has debuted a sleek glass carafe and compostable water filter that is the first of its kind. Like its plastic counterparts, this filter removes chlorine, heavy metals, and other contaminants from tap water, but instead of filtering through plastic it is made of a compostable, foodbased PLA composite, carbon granules derived from Malaysian coconut shells, and a special layer of vegan silk that adds to the filtration process. Innovative? Yes.
Tim Ferriss, health expert and bestselling author of The 4-Hour Body and The 4-Hour Chef, shares “What’s remarkable about Soma is that they’ve incorporated sustainability, beautiful design, unmatched functionality and great taste – all from the very start. They are obsessed with innovating on every level, and when you use the product, you can tell.”
Eric Ryan, co-founder of Method eco house products shared, “One of the hardest things to do is to combine great design and sustainability into a killer use experience, and that what these guys have done.”
As if Soma hadn’t made innovation look and be any easier, these filters are sent directly to customer doors every two months via subscription, meaning customers will never have to think about when to change their water filter again.
So who is responsible for this product? Soma’s team is made up of a passionate group of designers, technologists and friends committed to providing the most beautifully designed products, most phenomenal customer experiences and the best water on the planet. And with rave reviews from Fast Company, Forbes, Inc., and GOOD their team is doing just that.