Mega chain store H&M is about to unveil it’s new sustainable collection. “The Garden Collection” is in response to demand from their customers for organic clothes. The bright designs are made from organic cotton and linen, recycled polyester and Tencel and will feature floral prints. I love these designs and they are at a price point that we can all afford.
As the demand for organic cotton is much higher than the global supply, and because many retailers want to introduce organic lines, H&M are tying to broaden the range of sustainable materials that they’ll use. They plan to use recycled wool, polyester and textile waste.
The Garden Collection has a sort of 70’s flower girl look to it – very pretty and also wearable. The collection will hit their stores around March 25th – I can’t wait!
Yay! I can not wait to try these new frocks on! I hope they meet my expectations. Does anyone know if they were made in sweatshops at all? Just wondering since H & M is a mass produced line.
It’s almost impossible to tell about the sweatshop thing. Unless a company shows total transparency about where and how they manufacture, I assume we’re talking about mass-production (not in the U.S.) It’s a tough one, but at least H&M are taking some steps in the right direction and making it affordable to the masses.
Great, these look like really nice pieces! I love anything with big funky sleeves!
Thanks for the heads up.
Yes, I was talking about mass- production that is not in the U.S. Agreed that H&M are moving in the sustainable direction and making it affordable.
I love that H&M is making environmentally friendly fashionable; the pieces look very trendy and cute! I know the line of clothes was supposed to hit stores today, has anyone had a chance to check them out?