Jane Iredale always goes beyond just getting it “right”. The new PureMoist lipsticks are sexy gold tubes (it’s SO much about the container, right?) that we’re obsessing over. They are choc full of nourishing oils and super fruits, so much so, that they smell juicily fruity! The color range is awesome: 24 different shades to choose from. I think they make the perfect daytime lipstick/gloss because the color is light enough to provide a beautifully sheer tint, and yet there’s enough pigment that it definitely performs as a lipstick should. The other added bonus is that you won’t need a gloss – just slip it in your purse and you’re good to go.